WHAT WE DO
Your business is being disrupted. But with disruption comes the opportunity to amplify your competitive advantage – and meet your customers’ needs more effectively and delightfully. We specialise in identifying and mapping opportunities for your business, sharing these skills with your team, and bringing the rest of your organisation along for the ride. Across our network, we have done this for some of the world’s most famous brands.
Mapping the landscape of innovation opportunities for your business, with all the evidence you need and the jumping-off points to begin innovating.
A toolkit for training your teams in the discipline of opportunity mapping – which we believe should be an on-going activity for all businesses.
HOW WE DO IT
Opportunity presents itself when market forces open up new ways for you to better serve your customers.
That means understanding three things:
your business and how you currently deliver value to your customers
your customers and their needs (and future needs)
the disruptive forces at play in the market
Check out the boxes below for more details on where we look for opportunity. Get in touch if you would like to find out more!
A NETWORK OF COLLABORATORS
Collaboration is fundamental to effective opportunity mapping. Paperhouse is a network of strategists with decades of collective experience across innovation, insight and brand planning. We believe in partnership: working closely with you, encouraging fresh perspectives and sharing our knowledge with your team.