September 8, 2016
The most common challenge facing innovation teams is not lack of talent, lack of insight or lack of ideas — it’s lack of optimism. Without it you do n...
June 30, 2016
As we have seen in previous posts in this series, mapping innovation opportunities for your business involves triangulating insights across three area...
June 27, 2016
So, you identified a peach of an opportunity for your business. You did everything right: you pinpointed a significant customer need; you designed a d...
June 23, 2016
People start businesses because they believe they can serve a group of customers more effectively than anyone else. And because start-ups don’t enjoy...
June 20, 2016
I love numbers. More than 50% of Google search now happens on mobile devices? Good to know. 54% of the world’s population lives in urban areas? Worth...
June 16, 2016
Trends are a manifestation of the external forces acting on your category. Evaluating them is a key activity in the opportunity mapping process. There...
June 13, 2016
Your colleagues. They are a fountain of knowledge. They are also the people you will need to work with in order to get any innovation off the ground....
June 10, 2016
Customer insight is a huge part of opportunity mapping, because there is no point chasing opportunities that address needs people don’t have.
June 9, 2016
In this blog series I’ll be examining the art of mapping innovation opportunities for your business. As a consultant, I have done this for a number of...
September 2016 (1)
June 2016 (8)
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